Bloom Advises Campus Eye in Creation of New Eye Platform

  • December 22, 2021
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The Bloom Organization (“Bloom”) is pleased to announce that its client, Campus Eye Group, has partnered with The Beekman Group (“TBG”) to form a new Ophthalmology-based Management Services Organization (“MSO”) platform in New Jersey.

Campus Eye Group (“CEG”), founded in 1981 by Dr. E. Bruce DiDonato, is a multi-specialty interdisciplinary eye care practice and Surgery Center located in Central New Jersey. The professional staff is comprised of both therapeutically certified optometrists and board-certified ophthalmologists who deliver the highest quality of eye care, innovative medical/surgical care and the finest optical services available at their four (4) office locations. 

Campus Eye Group also operates a recently renovated, state-of-the-art ambulatory surgical center (“ASC”). The Campus Eye Group ASC is located next door to Campus Eye Group, in the Hamilton Office Campus. This free-standing ASC is Medicare-certified and has been designed as a “one of kind” comprehensive eye services ASC, offering the most sophisticated laser and computerized equipment in the region.

In addition to forming a new MSO, this was a unique and complex transaction as the MSO formed a new joint-venture (“JV”) with the physician partners of the ASC and one of the most prominent health systems in the state, Virtua Health System. Virtua, South Jersey’s largest health care provider, is a non-profit healthcare system in southern NJ that operates a network of hospitals, surgery centers, physician practices, and more.

The Bloom Organization has 30+ years of experience working exclusively on healthcare transactions assisting physicians, health systems and private equity firms in market consolidation strategies.  For more information, please contact Hallie Berk, Vice President Business Development at Bloom.

*Management Services Organization is a healthcare-specific administrative and management engine that provides a wide-array of administrative and management functions needed to be successful in the constantly evolving healthcare environment. The medical practices receive significant administrative assistance while physicians are able to maintain an increased level of autonomy. This creates economies of scale and cost savings while allowing the physicians to focus on patient care, cultivating in an improved patient experience.



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