Team

Henry Bloom founded The Bloom Organization in 1990. Since then, Mr. Bloom has accumulated more than 25 years of experience in advising physicians, group practices, ASC development companies, private equity firms, hospitals, and other types of healthcare operators and investors.

Today, The Bloom Organization, an employee-owned company (ESOP), is the preeminent advisor, development partner, and investment banker for physician practices. Mr. Bloom was an early pioneer in the surgery center industry space both on the development and transactional sides. Mr. Bloom is a co-founder and sits on the Board of G.B. LTD, a real estate holding company in New Jersey, which owns shopping centers, office buildings, and residential communities. He also participates as a board member in one of the largest urology groups in the United States. Mr. Bloom has led numerous transactions in physician practice aggregation.

Mr. Bloom frequently speaks at national surgery center and healthcare-related conferences. He has served as a keynote speaker on many panels. Topics discussed included the future opportunities offered in the healthcare services industry, growing trends, transaction methods, and effective acquisition strategies in all facets in the healthcare space. He resides in Sunny Isles Beach, Florida.

Bob Goettling has thirty years of experience in the healthcare industry. He primarily focuses on the transactional aspects of physician practices, ambulatory surgery centers (ASCs), physician joint venture projects with health systems, private equity firms, and strategic buyers throughout the United States. Since 2007, Mr. Goettling has led The Bloom Organization’s transaction services team. He is a licensed investment banker and securities principal. Mr. Goettling has been instrumental to The Bloom Organization’s mergers and acquisitions advisory group, which has become the leading physicians sell-side advisory firm closing over $3 billion in transactions.  

Before joining The Bloom Organization, Mr. Goettling co-founded NovaMed, Inc. (Nasdaq: NOVA), one of the original practice management firms in the 1990s, where he held a variety of senior-level executive positions during his twelve years with the company, including senior vice president of corporate development. Mr. Goettling had operational and development responsibilities and conducted numerous acquisitions, divestitures, and mergers while heading NovaMed’s development team for over ten years. Mr. Goettling also had operational responsibilities for ASCs and physician practices during his years with NovaMed. After joining Henry Bloom, as the two pioneers of sell-side physician representation, they represented HIG Capital and its ASC company, Surgery Partners (Nasdaq: SGRY), which acquired NovaMed in 2011.

Several years before establishing NovaMed, Mr. Goettling founded (and eventually sold) an optical consulting company, an optical laboratory, and practiced law with Katten Muchin & Zavis in Chicago. Mr. Goettling received his B.S.B.A. with honors in economics from Creighton University in 1985 and his J.D. from the University of Notre Dame Law School in 1988. He regularly speaks at many ASC and healthcare conferences and is an expert on physician-led healthcare transactions.

Mr. Robert Goettling is a Registered Representative of and Securities Products are offered through:

Bloom Securities, LLC
Member FINRA SIPC

Mr. Liberty has been with The Bloom Organization since 2010. During his tenure, he has closed more than $2 Billion in transactions spanning the healthcare services sector.  Mr. Liberty has a deep understanding of financial modeling and M&A processes. He has developed extensive relationships with prominent investors and leaders in the healthcare industry. His experience with physicians includes primary care and the vast majority of all subspecialties.

Prior to joining The Bloom Organization, Mr. Liberty served for over two years as an Analyst with Ambulatory Surgical Centers of America (ASCOA). ASCOA is an ambulatory surgery center management company that acquires, develops, and operates surgery centers in partnership with physicians. At ASCOA, Mr. Liberty provided analysis for more than 20 ASC projects, including de novo surgery centers, acquisitions, syndications, and sales. His primary responsibilities included collecting and analyzing physician surgical data, drafting business plans and marketing books, reviewing legal documents, and supporting senior management.

My. Liberty is a graduate of Colby College with a degree in Economics. He played football and baseball during his time at Colby. He resides in Fairfield, CT with his wife and 3 children. In his spare time, he enjoys playing golf and spends time with family throughout New England and upstate New York.

Mr. Brian Liberty is a Registered Representative of and Securities Products are offered through:

Bloom Securities, LLC
Member FINRA SIPC

Steven is a Senior Vice President at the Bloom Organization where he is responsible for all aspects of M&A transactions including origination, transaction structuring, financing, and execution.

Prior to joining, Steven worked at Ardent Investors, a private equity firm focused on acquiring and developing lower middle market businesses. Prior to Ardent, Steven worked on HIG Capital’s Advantage U.S. Buyout Fund focusing on control investments in stable, growth-oriented companies and supporting portfolio companies by executing strategic operational initiatives. Prior to business school, Steven worked at Prince Capital Partners, a family investment office focused on private equity and multi-strategy fund investments. Steven began his career in corporate accounting and is a licensed CPA.

Steven earned his M.B.A. from The Wharton School at the University of Pennsylvania and his B.S. from Florida State University. Steven is a Trustee of the JAFCO Children’s Foundation Board and is a member of their Investment Committee.

Taylor is a Vice President at The Bloom Organization. He has extensive transaction experience across multiple physician specialties, enabling him to organize and run both platform and add-on transactions directly with physicians. Prior to joining the Bloom team, Taylor was Director of Mergers & Acquisitions at Elevate ENT Partners, an Audax-backed ENT platform that has led the ENT space in acquisition growth since 2019. Prior to Elevate, Taylor worked at McKesson, where he grew their oncology business through physician partnerships. Taylor has negotiated and executed micro, mid, and large-cap transactions as a consultant, investment banker and corporate director. After years of negotiating on behalf of acquiring entities, Taylor now negotiates on behalf of selling physicians. Prior to McKesson, Taylor worked as an investment banker and consultant focused on large-scale mergers, initial public offerings, and bond issuances. 

Taylor received his Bachelor’s degree in Accounting from Brigham Young University-Idaho in 2011 and his J.D. from the University of Florida in 2014. He has passed the Series 7, 79, 50, 52 and 63 FINRA licensing exams.

Bill Simon has developed, managed and syndicated surgery centers on the West Coast for over 20 years and has earned the reputation of one of the leading surgery center experts. In addition to developing numerous physician joint venture surgery centers over this time, he is also nationally recognized authority on all aspects of the surgery center business and leads the Bloom Organization efforts for the Western US.

In 1991, Bill developed his first project, the Pain & Rehabilitation Medical Group, an outpatient rehabilitation facility located in the South Bay of Los Angeles. Since then, Bill has successfully overseen the development of multiple medical groups and facilities, representing all outpatient surgical and procedural specialties. ASCs founded by Bill include: Coast Surgery Center, The Center for Ambulatory Surgical Treatment, Pacific Endoscopy Center of the South Bay, Fullerton Surgical Center, Surgical Center of San Diego, and Outpatient Surgery Center of Del Mar. In addition, Bill founded Innovative Health Care Management, the preeminent surgery center management and development firm in southern California.

Bill received his Bachelor’s Degree in Finance from San Diego State University and then obtained his Juris Doctorate from the Western State University School of Law. He currently lives in San Diego. In addition to his work with IHM, Bill also co-founded Medical Finance, LLC, a premier factoring company for hospitals and ASCs that provides lien based surgical services to personal injury clients.

Prior to joining The Bloom Organization, Mr. Russo served two years as an Accounting Specialist for the University of Florida Clinical and Translational Science Institute (CTSI). The University of Florida CTSI was founded in 2008 to speed the translation of scientific discoveries into improved health by strengthening the university’s ability to conduct clinical and translational research. At CTSI, Mr. Russo’s primary responsibilities included analysis of services provided, update monthly ledgers, oversee budget compliance for department, and coordinate new intern training.

Since joining The Bloom Organization in January 2014, Mr. Russo has worked on more than 15 ASC projects, including development, syndications, acquisitions, and sales. His primary responsibilities include analyzing surgical data, financial statement analysis, valuation of ASCs, and due diligence for mergers and acquisitions.

Mr. Russo received his B.S. in Finance at the University of Florida in 2013.

Mr. Phillip Russo is a Registered Representative of and Securities Products are offered through:

Bloom Securities, LLC
Member FINRA SIPC

Adam Peterson supports The Bloom Organization’s clients on both buy-side and sell-side M&A and equity transactions.  He facilitates the valuation, due diligence, structuring, and advisory of physician practice transactions in lower middle and middle markets.

Mr. Peterson joined The Bloom Organization following service as an officer and fighter pilot in the United States Air Force.  During this time, he flew in presidential directed missions, directed manpower operations, and advised C-suite equivalents on emerging tactics, strategies, and threats to the United States and its allies.

Prior to his military service, Mr. Peterson’s experience includes private wealth at UBS Financial, and business-to-business enterprise offerings at Dell EMC.

Mr. Peterson is a graduate of Fairfield University’s Dolan School of Business and distinguished graduate of the United States Air Force Weapons School (Top Gun).

Hallie Berk is Vice President, Marketing and Business Development at The Bloom Organization.  

Hallie brings 13 years of marketing experience across B2C and B2B to expertly identify new market opportunities, conceive and implement high impact marketing plans, and negotiate strategic partnerships to drive growth.  She has extensive experience working with global corporations as well as rising industry leaders.  At The Bloom Organization, Hallie is currently focused on identifying, evaluating, and sourcing new business development opportunities.  

Hallie holds a Bachelor of Science in Biology with a double minor in Chemistry and Marketing from the University of Miami, where she graduated cum laude.

Hallie is a Registered Representative of and Securities Products are offered through:

Bloom Securities, LLC
Member FINRA SIPC

Graham is an Associate at the Bloom Organization.  His focus is on financial statement analysis, due diligence, and transaction execution.

Prior to joining the Bloom Organization, Graham worked at UBS Securities LLC on their Strategic Equity Solutions Group. While at UBS, his team was responsible for underwriting convertible bonds and derivatives as well as advising company founders on equity stake management. Graham began his career in Private Wealth Management and is a Chartered Financial Analyst®.

Graham received his B.S. in Finance from the University of Florida. He is a member the UJA Federation of New York, where he actively participates in community projects and fundraising events.